It sounds straightforward, yet many professional writers write a pen on a piece of paper – or a finger on the keyboard – before they understand their target audience and what kind of content you need to give them.
Before writing a piece of content, remember to ask yourself these questions. Who is my target audience? How can you distinguish them as primary and secondary audiences? How can you create great content for my specific audience? If you answer these simple questions, you will be able to develop interesting content pieces.
Suppose you are writing an article for a legal office. Your main audience may be potential customers as well as existing customers. But your second group is very broad and may include legal journalists, lawyers, and any person or business who may need your services over time. Knowing your audience will be your first step in becoming a star content writer.