All businesses can benefit from having a blog.
Yes, even yours.
I’m sure you’ve been told this before (probably many times before). Maybe you are part of the 43% of businesses that may not have a blog, or do not understand why blogging is important (1).
Now why is blogging important?
With the advent of communication, many mistakenly think that blogging is dead, or dying. But it would not continue from the truth.
With 77% of Internet users reading blogs regularly, blogging is still alive and thriving.
55% of businesses (yes, that includes your competitors) use blogging as their # 1 content marketing strategy. Unlike social media, a well-written blog post will continue to provide you with benefits long after it is published.
Here are ten reasons why blogging is important and how blogs can play a key role in the success of your content marketing strategy.
Why is blogging important for your business in 2021?
Let’s think about that for a moment… if you don’t know the topic what are you doing?
I know what I’m doing. I pick up my phone and ask my friend Google what is on my mind.
Also, because Google is a good friend, you are going to find the answers to this question in the same way .0003430423 second right.
Website? Check. Social Media Accounts? Check. A blog? Ummmmm…
If you have a business website issues you already have a blog added during the first website build, but are you using your blog? If you think blogs are a thing of the past you would be making a sad mistake. Blogs with gold content for businesses!
Blogging Is Fun and Free
There are so many aspects to doing business and nothing stops them from having fun!
Once you start building your own voice, you will soon begin to look forward to writing your own blog posts. Thinking about ways to engage your customers and be creative with your writing is fun.
And it’s free.
Yes, blogging costs nothing more than your time. Now what not to love?
Bring Traffic to Your Website
All businesses require more website traffic. There is no reason to have a website if no one is watching. So how do you get that click with those eyes on your site?
The three main ways to get traffic to your website are:
- Search engines
- Social media
And those three things are connected. Here’s what…
Every time you write a blog post, you create new content for your website. Content is taken over by search engines (we’ll discuss how this can be fixed next).
Social media posts all need content. Blog posts provide that content.
So don’t say that blogging is the backbone of your web presence. Apart from this content you strive for things that you can always share on social media and put those algorithms in search engines.
Increase your SEO/SERP
Blogs enhance your SEO. New content is still the key to beating your competitors on the search engine results page.
Use keywords in your articles. Write down the keywords, titles and categories you want your business to be found with. Use these words, and related expressions when writing your post.
Of course, whether you are actively seeking this or not, regular blogging about your business, industry, product or lifestyle will automatically increase your search keywords. Being serious about your words will only increase the results.
Keywords and keywords on your website are an important way in which Google (and other search engines) find your site for these search terms.
People trust blogs
Your blog is a personal place for your business. That’s where you get your voice.
- This is where you explore your audience’s problems and complaints.
- This is where your business personality enhances how attractive your brand is.
- That’s what sets you apart from your competition.
That is why it is not surprising to find that blogs are the 5 most reliable source of accurate online information.
Describe Your Business in Detail
One of the great things about blogging is that you can write as much or as little as you like. Your blog posts, your rules. And with that freedom comes the opportunity to spend real time explaining your products and services in detail.
Tweets go well and well – as with ads and flights. But sometimes your business deserves more.
Blogging gives you the opportunity to write profiles of your employees, detailed descriptions of your services, and news behind your products.
And as we’ve just discussed, long form articles are good for SEO.
Blogs provide long-term results.
Content marketing looks very different than before. Shipping and printed products did not go all the way, but businesses expanded their marketing in ways to save money and create a lasting image. Blogs remain permanent on the web unless you take steps to remove them.
Paper printing can be easily thrown, and it ends. Blogs can be written in such a way that they are always green. While industries are changing, improving, or perhaps technologically changing, there are aspects of the whole industry that will never change. Blogs listed on these features, therefore, work indefinitely. These evergreen pieces will drive traffic to your website for years to come as long as you maintain a domain.