All businesses can benefit from having a blog.
Yes, even yours.
I’m sure you’ve been told this before (probably many times before). Maybe you are part of the 43% of businesses that may not have a blog, or do not understand why blogging is important (1).
Now why is blogging important?
With the advent of communication, many mistakenly think that blogging is dead, or dying. But it would not continue from the truth.
With 77% of Internet users reading blogs regularly, blogging is still alive and thriving.
55% of businesses (yes, that includes your competitors) use blogging as their # 1 content marketing strategy. Unlike social media, a well-written blog post will continue to provide you with benefits long after it is published.
Here are ten reasons why blogging is important and how blogs can play a key role in the success of your content marketing strategy.