You can see the click rate decreases as you go down the list.
This means that if you can climb ranks in just one position from # 5 to # 4, you will see a significant increase in traffic rather than a ten-point increase from # 20 to # 10.
Not a small difference either!
If your keyword gets 10,000 searches per month, the numbers look like this:
Position # 5 → # 4 = +210 guests / month
Position # 20 → # 10 = +8 guests / month
SIDENOTE. This is based on standard CTR. In fact, this varies by keyword on the basis of keywords.
So, all you have to do is find the keywords you already put on the first page in positions # 2- # 10 and focus on just about this.
To do this, paste your domain into Ahrefs Site Explorer, go to the “Organic Keywords” report, and filter the report to show only the keywords you currently rank # 2-10.
Site Explorer> enter domain> Organic search> Organic keywords> add filter